Sources
Thought-Leadership Piece
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Centers for Disease Control and Prevention. (n.d.). Be smart about sugar. Centers for Disease Control and Prevention. https://beta.cdc.gov/healthy-weight-growth/be-sugar-smart/
Frequently asked questions. CELSIUS. (2025, February 20). https://www.celsius.com/frequently-asked-questions/
Gunter, M. (2023, May 8). How much sugar is in soda and energy drinks? 2024 breakdown. Corner Coffee Store. https://cornercoffeestore.com/how-much-sugar-in-soda-energy-drinks/
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Infographic
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Admin. (2023, August 29). Celsius® adds 4 New Colleges to its roster, fueling students and athletes with Essential Energy. Learfield. https://www.learfield.com/2023/08/celsius-adds-5-new-colleges-to-its-roster-fueling-students-and-athletes-with-essential-energy/#:~:text=Since%20the%20development%20of%20CELSIUS,(a%20900%20percent%20increase).
Alverson, B. C., By:, Alverson, C., Sabetta, B. L., & Sabetta, L. (2018, January 16). Celsius adds new flavors to celsius heat line. Beverage Industry RSS. https://www.bevindustry.com/articles/90843-celsius-adds-new-flavors-to-celsius-heat-line
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Brand Storytelling
23 cherry puns ideas: Cherry, puns, Cherries Jubilee. Pinterest. (2020, April 22). https://au.pinterest.com/millarlandn78/cherry-puns/
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Creative Brief
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SWOT Analysis
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Evans, O. (2021, September 22). I tried TikTok and Instagram’s favorite energy drink, celsius. The Cut. https://www.thecut.com/2021/09/why-is-everyone-drinking-celsius.html
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Playa Vibe. CELSIUS. (n.d.). https://www.celsius.com/products/celsius/playa-vibe/
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TodayShow. (2023, February 3). If you’ve ever purchased a Celsius Drink, you could be eligible for up to $250. TODAY.com. https://www.today.com/food/news/celsius-class-action-settlement-rcna68644
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Images:
All images and videos were sourced from Celsius’s official website and Canva Premium, which provides stock images, videos, and graphics. Some of the images and videos used were then digitally altered and animated.