Spotify Midterm

For this project I was tasked with developing a multimedia campaign for Spotify. The #LocalToGlobal campaign aims to celebrate artists and where they got their start to a broad demographic of Spotify users.

*Not affiliated with Spotify*

Out of Home Advertisements

Billboard Ad: Inspired by song lyrics from rapper Jack Harlow’s hit song “Route 66” this billboard encourages people to stream Jack Harlow and other Kentucky-based artists.

Bus Shelter Ad: Inspired by song lyrics from alternative pop singer Lana Del Rey’s song “The Greatest,” where she muses about missing the music of New York, this bus shelter ad encourages people to stream more songs about New York from New York artists using the New York Yearner playlist.