Summer Fridays Multimedia Midterm
For this project, I was tasked with developing a multimedia campaign for Summer Fridays centered around keeping the summer feeling all winter. The campaign highlights their signature product, the deliciously flavored Lip Butter Balms, emphasizing them as the perfect winter essential to keep lips shiny and hydrated during the long winter months.
*Not affiliated with Summer Fridays*
Out of Home Advertisements
The simple, product-focused style of Summer Fridays inspires the out-of-home advertisements. The billboard (bottom) spotlights the Hot Cocoa Lip Butter Balm with a short pun, while the Bus Shelter (right) ad provides additional details about the product and plays more into the Hot Cocoa aspect of the product.
Instagram Ads
The Instagram ads spotlight the different flavors of the Lip Butter Balm and emphasize that they are a perfect addition to your winter makeup routine. Each caption ends with where to find the products, staying true to how Summer Fridays ends its captions.
Blog Post
5 Best Summer Friday Lip Products to Keep Your Lips Moisturized All Winter Long
Winter is coming, and the new season comes with dry, chapped lips. Fear not, because Summer Fridays is bringing you a lineup of our Lip Butter Balms to keep your lips smooth and hydrated all season long. Coming in a variety of colors and flavors, these 100% vegan lip balms will ensure your lips maintain their summer glow while staying moisturized and protected this winter.
