Comp Exam

Comp Exam

My comp exam is focused on Celsius’s launch of a new energy drink, Tart Cherry with Ashwagandha. The campaign is meant to appeal to Gen-Z athletes who are looking for an energy drink that will help them with post-workout recovery.

Thought-leadership Piece:

Infographic:

Brand storytelling:

SWOT analysis:

Advertising headline/ tagline:

SOURCES